Aesthetic Marketing, Clinic Branding & Social Media Strategies -27 August 2017, Singapore

Aesthetic Marketing, Clinic Branding & Social Media Strategies

27 August 2017, Sunday | Waterfront 2 Room, 2nd Floor

Faculty: Dr Lenzo Ling
Aesthetic Surgeon, Entrepreneur,
Life Coach & Mentor, Cheerful Giver, Malaysia

9:00 – 10:30 Market Analysis: The future of Aesthetic Medicine

• Where is medical aesthetics headed to in the next 5 years?
•  What are the revolutionary developments and latest innovations in medical aesthetic
    procedures and body contouring?
•  Determine the growth-market options in aesthetic medicine
•  How to be a game changer in the medical aesthetic business and stand out from the rest?
•  What are the key success factors involved?

10:30 11:00 Morning Tea Break

11:00 – 12:30 Translating Clinical Expertise to Medical Clinic Business

•  Key points and main checklist in setting up your own aesthetic business
•  The importance of getting certified and getting the appropriate training and certification
•  Develop an effective business framework for medical aesthetic practice
•  Know the basics of developing a sales plan and how to achieve desired ROI
•  What is marketing and what role does it play in medical aesthetics
•  Know the right marketing mix and apply the 4 P’s of marketing in a clinic business
•  Essentials of effective advertising and setting your marketing budget
•  Understand what drives the consumer’s buying decisions and how to understand consumer
    mind set
•  How to build patient loyalty and customer trust
•  How to avoid medical malpractice and what to do if you become a subject of medical negligence

12:30 13:30 Networking Lunch           

13:30 – 15:30 PR versus Marketing:
Which way to go 

•  The basic concepts of B2C marketing
•  What is strategic marketing and how it differs from PR?
•  Can medical business survive with PR alone?
•  Essentials of good public relations
•  The secrets of generating a successful PR
•  Evaluate your strategic marketing options and how to rise above the competition
•  How to maximize your advertising spend?

15:30 16:00 Afternoon Break

16:00 – 17:30 Digital Communications: How important is web, mobile and social media in building your clinical brand

•  How Digital Marketing Will Help You Grow Your Practice?
•  Online vs Traditional marketing: which to choose?
•  Understand your online and digital marketing options
•  The application of social media in building your aesthetic brand
•  How to create and develop an effective online presence
•  The role of engaging and useful content in increasing web traffic

17:30 18:00 Q & A

6th Annual Gender Aesthetic Asia Focus Series 2018
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